You're sitting at your laptop brainstorming new ways to reach your audience...Maybe you're working on some social media content for the month. You get an email from one of your favorite fellow female bosses who captivates you with her subject line.
Before you know it, you're reading her email.
Before you know it, you're putting in your payment info to buy whatever it is she's selling.
And then you get a lightbulb - "I should start sending emails out!"
So you open your email, start typing annnnnnd.... nothing. You're coming up short no matter how hard you try to type some emails out. You're stuck wondering "how does she do it?"
Okay, story time over. Did I strike a nerve? Sorry 😬.
Now you know you should be utilizing email marketing in your strategy, but have no idea where to begin. Does this sound familiar?
There are a few huge mistakes I see when people try to communicate with their email subscribers, but here's the one that sticks out to me most.
1. They're too eager to sell.
Let's talk about it. No one wants to sign up to your email list and they first thing they get is an email saying "Buy this!" It's a huge red flag that you're only using email for money purposes, and their next step may be to unsubscribe.